Making the best use of your Business Cards
A successful salesman and business owner once told me that if he didn’t need to re-order his business cards every month he wasn’t using them enough. His philosophy was that the more cards he gave out the more people would have his details and the more business he would do as a result. And when… read more
Making the Right Paper Choice
Choosing the right paper for your print is very important. The right paper will not only suit the document itself but it can also play a vital part in reflecting your brand. There is an incredible range of amazing paper and board available in many finishes, from metallic coloured, to speckled and lots of… read more
Marketing in a Recession
It’s a fact that under testing economic conditions one of the first budgets to be cut is marketing. Why? I guess it’s because many perceive it to have low value and that their business can manage without it. And when you’re desperately looking at ways to reduce costs you can understand why. Unfortunately, this is… read more
Is it time for Direct Mail to make a comeback?
Once vilified as junk mail, the enemy of the environment as well as the door mat, direct mail has finally come of age. Says who? Says me, and here’s why… Before going any further I should point out that I am anything but anti email. I use it myself for our newsletter and for… read more
DIY Design – Why not to do it
There are a lot of DIY designers who believe that they’re doing themselves a favour by saving the cost of hiring a professional to create their artwork. And on the surface it’s hard to disagree that not having to pay an agency or in-house print designer a fee when you can do it yourself isn’t… read more
Colour Consistency – Holy Grail or Fools Gold?
Achieving consistent colour across a range of documents and media can be something of a holy grail for some. As part of a brand, colours are chosen very carefully as they can communicate much about an organisation and subconsciously appeal to different market sectors. It can be a very precise science. A brand identity will… read more
