Getting the most from your company calendar
So you’ve made the decision to utilise one of the best marketing tools available and you want to make sure you get the most out of your investment. Here are several ideas to make sure your calendar has maximum impact.
Make it engaging
You don’t want your calendar to just be received, you want your clients and prospects to be engaged by it. That can be done by having a calendar that needs putting together in some way. Or you could encourage some kind of interaction each month, maybe by asking your customers where, what or who the picture is of. How about creating a design or using images that are so stunning it just gets people talking? There are many ways to really make it grab attention.
Add extra months and send it out early
You have to consider that you may not be the only supplier to send calendars to your clients. Make sure that it’s your calendar chosen to grace the desk or wall of your customers by producing a 13, 14 or even 15 month calendar, that includes the last months of the current year, and send them out in September. This will encourage your important contacts to use your calendar as soon as they receive it, putting you in pole position to win this particular battle.
Make it personal
It’s entirely possible to print each calendar you send out slightly different and suited to each individual. That might involve putting their name on it or your own, departmental specific contact details. You could change the colour depending on pre-chosen parameters such as sex, industry or even age. A personalised gift can really show your customers that you’ve taken the time to get to know them and understand their preferences.
Ask us for advice
Whatever the size or format of your calendar, there are plenty of options available to you to make it stand out from the crowd, grab attention and enhance both awareness and perception of your brand. If you’d like any assistance with your own calendar, please call us first and we’ll be able to offer you the best advice on how to get the most from it.
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