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Getting the most from your company calendar

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So you’ve made the decision to utilise one of the best marketing tools available and you want to make sure you get the most out of your investment. Here are several ideas to make sure your calendar has maximum impact.   Make it engaging You don’t want your calendar to just be received, you want your clients and prospects to be engaged by it. That can be done by having a calendar that needs putting together in some way. Or you could encourage...read more

Calendars
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The Advantages of Digital Print

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As a share of the overall print market, digital print continues to grow rapidly. More and more people are realising the potential of digital print by understanding the key differences between digital and traditional litho, particularly now that old concerns about quality have been well and truly addressed by the multitude of modern presses currently available. With the capabilities of digital printing now being converted into a myriad of practical uses, print users are reassessing the way...read more

Digital Print
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What size will the spine of my book be?

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To make life a little easier for all you publishers and authors out there, we’ve put together this table so you know what the width of the spine of your book will be when it comes to creating the artwork for the cover. Based on printing onto our standard 90gsm bond, you should prepare your cover artwork to include the following spine width:   Up to 90 pages (45 sheets) = 7mm 91 – 110pp = 8mm 111 – 130pp = 9mm 131 – 150pp =...read more

Spine width
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What is bleed and why is it important?

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When you want something to be printed right up to the edge of the sheet, you need to add bleed to your artwork.   Bleed is the term used in printing to describe print that goes beyond the edge of a sheet before trimming. It is very difficult to print exactly to the edge of a sheet of paper/card so, to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size.   Without...read more

Sample Book Cover Illustrations - Bleed
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Buying print sustainably

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The print and paper industries have done much in recent years to address growing environmental concerns regarding the sustainability of their operations. As well as taking responsibility themselves, companies around the world are responding to the needs of big business who take their corporate social responsibilities very seriously. For example, it is rare now in the UK to be able to find a paper that hasn’t been manufactured using trees from a forest that has been managed in...read more

sustainable-print-1
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Why YOU should pay more for your print

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Pay more for your printing! It seems a strange thing to suggest but I’m going to tell you how paying more for your printing can mean spending less. Let me explain.   Print, as with most things, follows a simple economic rule: the more you buy, the lower the unit cost you will pay. This is a concept that has been used for hundreds of years to persuade, cajole and trick you into buying more of something than you actually need all because it appears that you’re getting a...read more

Don't throw your money away - spend more!
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GUEST BLOG: Sarah Weightman from Glow Creative Marketing explains how to ensure your business’s printed promotional material delivers maximum results

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With the ever increasing popularity of e-marketing, and businesses embracing social media as a form of promotion, it can be easy to overlook the importance of printed promotional material in spreading your company’s message. When used effectively it can be an extremely powerful marketing tool, offering the opportunity to put something tangible in you customers’ hands to engage them with all you have to offer. ...read more

Sarah Weightman Cropped
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5 Simple Tips for Creating a Successful Direct Mail Campaign

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1. Know what you want to achieve It may sound obvious but it’s vital that you establish what you’re looking to achieve from your mailing before you do anything else. You need to be clear whether you’re trying to sell something, raise awareness of your brand, direct traffic to your website or promote an event. This is important because the outcomes you’re looking for will inform the creative side of your campaign and if you aren’t clear about what you want the recipient to...read more

Successful Direct Mail
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Making the best use of your Business Cards

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A successful salesman and business owner once told me that if he didn’t need to re-order his business cards every month he wasn’t using them enough. His philosophy was that the more cards he gave out the more people would have his details and the more business he would do as a result. And when you look at it like that it’s hard not to agree with him.   Think about it. How likely are you to even bother the search engines if you already have the details of somebody who...read more

Business Cards
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Making the Right Paper Choice

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Choosing the right paper for your print is very important. The right paper will not only suit the document itself but it can also play a vital part in reflecting your brand.   There is an incredible range of amazing paper and board available in many finishes, from metallic coloured, to speckled and lots of different textures and thicknesses. In amongst this enormous choice are the varieties that are most commonly used – silk/gloss coated and uncoated/offset. Let’s look...read more

Paper1
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